Breakstone, White & Gluck recently returned to the Dedham Bike Rodeo and made our 10th annual donation of bike helmets to the children. It was our pleasure to be back and support the Dedham Police Department and Dedham Parks and Recreation Department, which organize the fun event. Attorney Reza Breakstone fit about 80-90 children for new helmets at our Project KidSafe tent.
We are excited about the summer of 2022 here at Breakstone, White & Gluck. This is the 10th year of our Project KidSafe campaign. Read about a few of our bike helmet donations to children:
The Bike Connector and Lowell Public Schools
Breakstone, White & Gluck was pleased to donate 300 helmets to The Bike Connector for donations to students in the Lowell Public School system.
We attended one of the giveaways at the Stoklaska Middle School on May 12th and watched as 50 very excited students got to pick out new bikes, then received a free Project KidSafe helmet. The Bike Connector and volunteers collected and refurbished the bikes so the children have the option of riding to school. The middle school is located on Broadway Street, more than a half mile west of Lowell City Hall.
Massachusetts Safe Routes to School
In June, Breakstone, White & Gluck donated bike helmets to help students at the Nathaniel Morten Elementary School in Plymouth get ready for summer. The local PTA and a bike shop teamed up for this event and Massachusetts Safe Routes to School provided safety instruction. Two of the topics: the importance of wearing their new Project KidSafe helmets and the ABC Quick Check (air, brakes, chain).
We want to mention – this is the 8th year we have partnered up with Massachusetts Safe Routes to School as part of our Project KidSafe campaign. Safe Routes gives our Project KidSafe helmets away to children who need one at bike rodeos and school events, which is a great fit as they teach students about the rules of the road for bicycles. Students leave events with the helmets they need to protect themselves and reduce the risk of injury.
Medford Bicycle Advisory Commission
Breakstone, White & Gluck was pleased to continue our partnership with the Medford Bicycle Advisory Commission and Medford Recreation and donate helmets for the children at the DIY Bike Rodeo on June 3rd.
The event was held at Tufts Park, where children had a ½ mile area to practice skills. In addition to a free Project KidSafe helmet, children were also offered free bike lights and safety literature.
Chelsea Bike Rodeo
Breakstone, White & Gluck supported the Chelsea Bike and Pedestrian Committee with a donation to children who participated in the Chelsea Bike Rodeo on June 18th. This was a fun event because children had the opportunity to receive and decorate a free helmet, which we hope encourages them to wear it.
The event was organized by the Chelsea Recreation & Cultural Affairs and Massachusetts Safe Routes to School participated.
Our support for the Kiwanis Club of Somerville dates back to 2013. There were a few missed years during the pandemic.
So it was great to see the Kiwanis Club members back out at the East Somerville Carnival on June 5th. Members gave away over 200 Project KidSafe helmets to children and other cyclists who needed one, then fit helmets for those who needed help.
BOSTON – (February 2022) – The League of American Bicyclists recently recognized Breakstone, White & Gluck with a Silver Level Bicycle Friendly Business (BFB) award for the second time. Breakstone, White & Gluck joins 34 other bicycle-friendly businesses in Massachusetts and is one of just two law firms recognized in New England. The League announced the awards in late January.
Breakstone, White & Gluck was recognized for its Project KidSafe campaign and 10 years of building strong community partnerships to reach low-income children and others with bicycle helmets. Breakstone, White & Gluck and its community partners – over 50 police departments, bike committees and local groups – have now given away over 33,000 bicycle helmets to children since 2013.
“We congratulate Breakstone, White & Gluck, which is most definitely a bicycle-friendly business worth celebrating,” said Galen Mook, executive director of MassBike. “Through the Project KidSafe campaign, the firm has given away thousands of helmets to help protect children and other cyclists, while also helping many groups organize community events that focus on cycling. This award is recognition for all the collaborations.”
By donating free helmets, Breakstone, White & Gluck wants to encourage children to wear a helmet– every time they ride.
“It’s critical that children have a helmet and wear one every time they ride a bike to protect against head injuries,” said David W. White, Marc L. Breakstone and Ronald E. Gluck. “A child’s brain is going to take them through life so we want them to have fun riding but to always protect themselves.”
Support for Police Departments
The law firm has committed to supporting police departments with helmet donations through its Project KidSafe campaign. In 2021, the firm partnered with police departments in Boston, Cambridge, Quincy, Everett, Lynn, Brockton, Randolph, Dedham, Norwood, Waltham and Arlington.
With the Project KidSafe donations, the Lynn Police Department has given away free helmets to children at community events, such as the Latino Festival and at the local YMCA. In 2021, the department hosted a Bicycle Safety Day for children age 11 and younger.
“The donations have helped us give a lot of helmets to children who needed one, who may not have otherwise had one,” said Lynn Police Chief Christopher P. Reddy. “The helmets have also helped us engage the kids in a positive way and promote safety.”
Support for Schools and Community Groups
The firm’s partners include MassBike, Massachusetts Safe Routes to School and Bikes Not Bombs of Jamaica Plain, which teaches children and teens how to build their own bikes through its Bike School. Students get to take the bikes home and Breakstone, White & Gluck gives each student a free helmet to encourage safe riding.
Safe Routes to School uses the Project KidSafe donation to give students in low-income communities a helmet so they can participate in school bike rodeos, special programming and events, such as the Lawrence Ciclovia.
“The Massachusetts Safe Routes to School Program is appreciative of the ongoing partnership with Project KidSafe. Through their annual helmet donation, our Program is able to provide 400 helmets to students in low-income communities as they go through our bike safety trainings,” said Massachusetts Safe Routes to School Program Director, Diane Hanson. “Making sure our students have the right equipment and knowledge to stay safe while biking to and from school is one of the main goals for our Program.”
Last year, as part of the collaboration, Breakstone, White & Gluck teamed up with Safe Routes to School to donate helmets to support the Framingham Public Schools and local businesses and organizations, which surprised 100 middle school students with new bikes so they had another way of getting to school. COVID-19 restrictions had limited seating capacity on school buses. The partnership included the United Way of Tri-County, Jewish Family Services of MetroWest, 1854 Cycling and Crimson Bikes.
In Lowell, Breakstone, White & Gluck has partnered with The Bike Connector, a non-profit, volunteer and community-based program which refurbishes and donates bikes to children and families who need one. The Bike Connector was initially founded to help high school students find affordable and reliable transportation, but now helps more family members.
“We couldn’t be more grateful to Breakstone, White & Gluck and their Project KidSafe campaign,” said Wade Rubenstein, founder and president of The Bike Connector in Lowell. “With the firm’s support, The Bike Connector has been able to give away 600 bikes with helmets to help children and families in Lowell over the past two years.”
Rubenstein continued, “It’s been a great relief to be able to cross this need off our list. We can focus on finding and repairing bikes to help as many people as we can, and to building our local community partnerships to help us connect with families in need. Families often need a few bikes, as well as helmets to ride safely. We are really thankful.”
Support for Bike Clubs and Bike Events in Boston
In addition to its work to protect children, Breakstone, White & Gluck was recognized for more than 20 years of supporting bicycle clubs and safety advocacy organizations, including MassBike, Boston Cyclists Union, Charles River Wheelers, Northeast Bicycle Club and the New England Mountain Bicycle Association (NEMBA).
Over the past few years, Breakstone, White & Gluck also began new donations and has participated in Mattapan on Wheels and the National Bike to Work Festival on Boston City Hall Plaza. These special events offer many cyclists – students and commuters as well as families – their first experience on a bike in Boston. Breakstone, White & Gluck has donated helmets to help cyclists get started riding safely.
“Mattapan Food and Fitness Coalition (MFFC) is grateful for our partnership with Breakstone, White & Gluck and their donations of helmets every year,” said Shavel’le Olivier, executive director of the coalition, which organizes the Mattapan on Wheels Bike-a-Thon. “We strive to bring more awareness to alternative ways to get around Mattapan and being able to distribute helmets helps residents feel much safer and may encourage them to ride their bikes a little more.”
About The League of American Bicyclists
The League of American Bicyclists is leading a movement to create a Bicycle Friendly America for everyone and celebrates businesses that encourage and support cycling through the Bicycle Friendly Business Program. With its recent announcement, the League has now honored 1,471 businesses since 2008.
About Breakstone, White & Gluck, PC
Founded in 1992, Breakstone, White & Gluck is a Boston law firm that specializes in personal injury law. The firm has been consistently recognized for its results and was recently recognized again with Tier 1 rankings in personal injury and medical malpractice law in the 2022 edition of U.S. News-Best Lawyers “Best Law Firms.”
We have exciting news to share. The League of American Bicyclists has recognized Breakstone, White & Gluck with a Silver Level Bicycle Friendly Business Award for the second time. This year, Breakstone, White & Gluck proudly joins 34 other bicycle-friendly businesses in Massachusetts and is one of just two law firms recognized in New England.
Breakstone, White & Gluck was honored for our Project KidSafe campaign and 10 years of building strong community partnerships to reach low-income children and others who need a helmet. Our firm was also recognized for supporting cycling groups and events that encourage cycling and safety in Boston, including the National Bike to Work Festival and the Mattapan on Wheels Bike-a-Thon.
As Breakstone, White & Gluck is recognized, we want to thank our community partners and celebrate the close partnerships we have built with you to protect children on bikes.
Thanks to Our Project KidSafe Community Partners!
We want to thank all our past and present Project KidSafe community partners. To date, Breakstone, White & Gluck has partnered with over 50 police departments, bike committees, school groups and local organizations to reach low-income children and others who need helmets.
Together, since 2013, Breakstone, White & Gluck and our community partners have now given away more than 33,000 helmets to protect children.
2021 was one of our best years yet. We continued supporting our community partners in bike rodeos and community events, watching you draw high participation from all your work to promote events. We continued our donations to local police departments and Safe Routes to School, while also working to support our newest donations in Brockton and Lowell.
Now, in 2022, we look forward to celebrating our 10th anniversary of Project KidSafe with you as we support your helmet giveaways.
Thanks to Our 2021 Community Partners!
- Massachusetts Safe Routes to School
- Bikes Not Bombs
- Mattapan Food and Fitness Coalition
- Bikes Not Bombs
- The Bike Connector
- Medford Bikes
- Canton Farmers Market
- Ashland Farmers Market
- Dedham Bike Rodeo
- Friends of Lexington Bikeways
- Worcester Earn a Bike
- Milton Bike
- Clinton Park and Recreation Department
- Somerville Groundworks
Thanks to Our 2021 Police Department Partners!
- Boston Police
- Cambridge Police
- Quincy Police
- Everett Police
- Lynn Police
- Randolph Police
- Brockton Police
- Norwood Police
- Waltham Police
- Dedham Police
- Arlington Police
Thanks to Our Other Partners!
- Boston Cyclists Union
- National Bike to Work Festival
- Mattapan on Wheels
- Charles River Wheelers
- Northeast Bicycle Club
- New England Mountain Bike Association
- CYCLE Kids
- Boston Bikes’ Roll It Forward
Project KidSafe Highlight: the Lynn Police Department
In 2021, we watched the Lynn Police Department host a Bicycle Safety Day, using our helmets as the foundation for the fun event. Our attorneys couldn’t be more pleased with how this event came out – or how many children participated.
Breakstone, White & Gluck began a community partnership with Lynn Police in 2018. During the first few years, Breakstone, White & Gluck donated the bicycle helmets from our Project KidSafe campaign and officers gave the helmets away to children and families at community events, such as the Latino Festival, and at the YMCA.
Officers were reaching children. But Lynn Police wanted an opportunity to spend more time on bike safety. Knowing Breakstone, White & Gluck would donate helmets, Lynn Police began making plans and reaching out to other local businesses for support. Lynn Police went on and hosted the Bicycle Safety Day last July outside a local school. We are told the children really enjoyed the afternoon, which included an obstacle course!